Retail Alliance Foundation
Who We Are
The Retail Alliance Foundation is a non-profit coalition committed to revolutionizing the global loyalty economy by championing transparency, advancing technology and uniting stakeholders to create a secure, inclusive and innovative new gift card ecosystem.
Our Goal
Our goal at the Retail Alliance is to unite retailers, brands, developers and technologists to drive innovation, deliver value, and combat fraud.
What We Do
Guided by industry leaders, we provide critical funding and resources to initiatives that empower stakeholders and ensure long-term sustainability of the global gift card industry. Through collaboration and community-driven governance, we’re setting new standards for loyalty while promoting happiness and trust.
Discover how blockchain and Smart Card technologies are revolutionizing the industry.