The Retail Alliance Foundation Reimagines Global Gift Card Industry and Loyalty Programming via Decentralized Retail Network
10.24.24
The Retail Alliance Foundation today celebrated its official launch as a non-profit coalition committed to reshaping the future of a transparent and equitable gift card and loyalty economy. In partnership with BFG Labs (a wholly owned subsidiary of Raise Holdings Ltd.), the Foundation will launch and govern the Retail Alliance Network, which aims to bring the multi-trillion-dollar gift card industry on-chain.